This feature assignment from America’s Network delved into the new and risky business of bandwidth trading. It’s a complicated financial instrument and my job was to explain the process in lay terms. The article, “This Little Piggy Went to Market,” was a hit with readers. Click on the image to download a PDF copy.

This feature assignment from America’s Network delved into the then-current state of the fiber optic industry. At a time when telecommunications companies were rushing to bury fiber optic cable, the question arose, “Are we creating a glut of fiber optic capacity?” This article, “What Fiber Glut,” addressed the question head on. Click on the image [...]

Client Suttle Apparatus manufactures a telephone jack that’s filled with a corrosion resistant gel. The regional Bell phone company purchased these jacks and installed them in customer’s home. After the 1997 Grand Forks flood, these were the only jacks that performed. This is the story behind modular telephone jacks, and what happened after the flood. [...]

Rick Muscoplat is skilled in all aspects of digital photography. As a former wedding, commercial photographer, and nature photographer, he is familiar with the photographer’s job. Rick wrote this particular article, “In-camera editing” as a ghost-writer for Texas Instruments, a major player in the consumer digital camera business. Click on the image to download as [...]

Rick Muscoplat is skilled in all aspects of digital photography. As a former wedding, commercial photographer, and nature photographer, he is familiar with the photographer’s job. Rick wrote this particular article, “What’s Driving Digital?” as a ghost-writer for Texas Instruments, a major player in the consumer digital camera business. Click on the image to download [...]

See how a direct mail piece doubles as an installation guide to convince swimming pool contractors to add emergency phone installation to their services.

A direct mail piece that gets to the point and lays out the products the reader is most interested in buying.

Get the attention of zoo managers? That’s quite a feat. But this direct mail piece did the trick.

It’s a digital voice announcer. How do you get the point across without showing the boring product? Simple, by concentrating on how the reader could use the product.

An attention getting headline and snappy copywriting made this an effective display ad in industry trade publications.