How often does a trade magazine run a side-by-side comparison of competitor’s products? Only when the story is objective enough to qualify as a feature. Read this story to see how Rick did it.

This full page ad in an industry trade magazine grabbed reader’s attention and generated reader inquiries.

This challenging assignment needed an attention-getting headline and a quick lead in to convince readers that this was no ordinary apartment entry system.

See the unique concept Rick uses to grab the reader’s attention when introducing a new weather-resistant door intercom for client Viking Electronics

Ghost written for Texas Instruments Digital Camera Division.

Written for client Viking Electronics, this quick start guide is designed to get professional installers up and running.

Rick Muscoplat’s auto repair articles appear monthly in The Family Handyman magazine. The Car & Garage department details DIY auto maintenance and repair, as well as motorcycle, ATV, and general mechanical fixes.
Muscoplat also authors the monthly Questions and Comment section in The Family Handyman, where readers ask questions and get expert responses on home repair [...]

This popular story of a telecommunications device that survived the Grand Forks flood of 1997 has appeared in numerous trade publications in over 6 countries.