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	<title>High Tech Articles &#187; Direct Mail</title>
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	<description>Rick Muscoplat</description>
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		<title>Direct mail piece for swimming pool installers</title>
		<link>http://hightecharticles.com/work-samples/technical-writing/direct-mail-piece-for-swimming-pool-installers</link>
		<comments>http://hightecharticles.com/work-samples/technical-writing/direct-mail-piece-for-swimming-pool-installers#comments</comments>
		<pubDate>Tue, 10 Nov 2009 15:26:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Technical writing and user manuals]]></category>

		<guid isPermaLink="false">http://hightecharticles.com/?p=66</guid>
		<description><![CDATA[See how a direct mail piece doubles as an installation guide to convince swimming pool contractors to add emergency phone installation to their services. ]]></description>
			<content:encoded><![CDATA[<p>New building codes require emergency phones near swimming pools. But client Viking Electronics discovered that pool installers were intimidated by the thought of installing these devices. So I developed this direct mail piece to show how easily these phones install. It was an instant hit. Now swimming pool installers routinely install emergency phones and Viking&#8217;s emergency phones are their #1 choice. Click on the image to download a PDF.</p>
<p><a href="http://hightecharticles.com/downloads/Pool-Phone-Mailer-TWA4.pdf"><img class="alignleft size-medium wp-image-67" title="writer, technical writer, copy writer, direct mail" src="http://hightecharticles.com/wp-content/uploads/2009/11/pool-phone-300x195.jpg" alt="writer, technical writer, copy writer, direct mail" width="300" height="195" /></a></p>
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		<title>Direct mail piece for parking ramp operators</title>
		<link>http://hightecharticles.com/work-samples/direct-mail/direct-mail-piece-for-parking-ramp-operators</link>
		<comments>http://hightecharticles.com/work-samples/direct-mail/direct-mail-piece-for-parking-ramp-operators#comments</comments>
		<pubDate>Tue, 10 Nov 2009 15:21:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

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		<description><![CDATA[A direct mail piece that gets to the point and lays out the products the reader is most interested in buying. ]]></description>
			<content:encoded><![CDATA[<p>What could be more boring than talking about parking ramps? But ramp managers understand they must provide emergency communications for their patrons. This direct mail piece scored big with independent parking ramp operators and facility security managers. Click on the image to download a PDF.</p>
<p><a href="http://hightecharticles.com/downloads/Parking-Ramp-Lot-Mailer.pdf" target="_blank"><img class="alignleft size-medium wp-image-64" title="writer, technical writer, copywriter, direct mail" src="http://hightecharticles.com/wp-content/uploads/2009/11/parking-ramp-300x193.jpg" alt="writer, technical writer, copywriter, direct mail" width="300" height="193" /></a></p>
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		<title>Direct mail pieced geared towards zoos</title>
		<link>http://hightecharticles.com/work-samples/direct-mail/direct-mail-pieced-geared-towards-zoos</link>
		<comments>http://hightecharticles.com/work-samples/direct-mail/direct-mail-pieced-geared-towards-zoos#comments</comments>
		<pubDate>Tue, 10 Nov 2009 15:16:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://hightecharticles.com/?p=60</guid>
		<description><![CDATA[Get the attention of zoo managers? That's quite a feat. But this direct mail piece did the trick. ]]></description>
			<content:encoded><![CDATA[<p>Zoos often depend on tape recorders to play informative messages. Client Viking Electronics offers a digital voice announcer to replace those unreliable tape machines. The direct mail piece had to get the point across without relying on product image shots that meant nothing to the reader. This mailer succeeded in generating solid sales leads that turned into actual sales. Click on the image to download the PDF.</p>
<p><a href="http://hightecharticles.com/downloads/zoo-mailer-10-5-05-rev-B.pdf" target="_blank"><img class="alignleft size-medium wp-image-61" title="writer, technical writer, copywriter, direct mail" src="http://hightecharticles.com/wp-content/uploads/2009/11/zoo-300x198.jpg" alt="writer, technical writer, copywriter, direct mail" width="300" height="198" /></a></p>
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		<title>Direct mail piece geared to museums</title>
		<link>http://hightecharticles.com/work-samples/direct-mail/direct-mail-piece-geared-to-museums</link>
		<comments>http://hightecharticles.com/work-samples/direct-mail/direct-mail-piece-geared-to-museums#comments</comments>
		<pubDate>Tue, 10 Nov 2009 15:13:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://hightecharticles.com/?p=56</guid>
		<description><![CDATA[It's a digital voice announcer. How do you get the point across without showing the boring product? Simple, by concentrating on how the reader could use the product. ]]></description>
			<content:encoded><![CDATA[<p>Museums often depend on tape recorders to play informative messages. Client Viking Electronics offers a digital voice announcer to replace those unreliable tape machines. The direct mail piece had to get the point across without relying on product image shots that meant nothing to the reader. This mailer succeeded in generating solid sales leads that turned into actual sales. Click on the image to download the PDF.</p>
<p><a href="http://hightecharticles.com/downloads/museum-mailer2.pdf" target="_blank"><img class="alignleft size-medium wp-image-58" title="writer, technical writer, copywriter, direct mail" src="http://hightecharticles.com/wp-content/uploads/2009/11/museum-mailer1-300x191.jpg" alt="writer, technical writer, copywriter, direct mail" width="300" height="191" /></a></p>
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