A direct mail piece that gets to the point and lays out the products the reader is most interested in buying.

Get the attention of zoo managers? That’s quite a feat. But this direct mail piece did the trick.

It’s a digital voice announcer. How do you get the point across without showing the boring product? Simple, by concentrating on how the reader could use the product.

An attention getting headline and snappy copywriting made this an effective display ad in industry trade publications.

How often does a trade magazine run a side-by-side comparison of competitor’s products? Only when the story is objective enough to qualify as a feature. Read this story to see how Rick did it.

This full page ad in an industry trade magazine grabbed reader’s attention and generated reader inquiries.

This challenging assignment needed an attention-getting headline and a quick lead in to convince readers that this was no ordinary apartment entry system.

See the unique concept Rick uses to grab the reader’s attention when introducing a new weather-resistant door intercom for client Viking Electronics

Rick Muscoplat’s auto repair articles appear monthly in The Family Handyman magazine. The Car & Garage department details DIY auto maintenance and repair, as well as motorcycle, ATV, and general mechanical fixes. Muscoplat also authors the monthly Questions and Comment section in The Family Handyman, where readers ask questions and get expert responses on home [...]