This feature assignment from America’s Network delved into the new and risky business of bandwidth trading. It’s a complicated financial instrument and my job was to explain the process in lay terms. The article, “This Little Piggy Went to Market,” was a hit with readers.
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This feature assignment from America’s Network delved into the then-current state of the fiber optic industry. At a time when telecommunications companies were rushing to bury fiber optic cable, the question arose, “Are we creating a glut of fiber optic capacity?”
This article, “What Fiber Glut,” addressed the question head on.
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Client Suttle Apparatus manufactures a telephone jack that’s filled with a corrosion resistant gel. The regional Bell phone company purchased these jacks and installed them in customer’s home. After the 1997 Grand Forks flood, these were the only jacks that performed. This is the story behind modular telephone jacks, and what happened after the flood.
This [...]

An attention getting headline and snappy copywriting made this an effective display ad in industry trade publications.

How often does a trade magazine run a side-by-side comparison of competitor’s products? Only when the story is objective enough to qualify as a feature. Read this story to see how Rick did it.

This full page ad in an industry trade magazine grabbed reader’s attention and generated reader inquiries.

This challenging assignment needed an attention-getting headline and a quick lead in to convince readers that this was no ordinary apartment entry system.

See the unique concept Rick uses to grab the reader’s attention when introducing a new weather-resistant door intercom for client Viking Electronics