Sunday, May 20th, 2012

Direct mail pieced geared towards zoos

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Zoos often depend on tape recorders to play informative messages. Client Viking Electronics offers a digital voice announcer to replace those unreliable tape machines. The direct mail piece had to get the point across without relying on product image shots that meant nothing to the reader. This mailer succeeded in generating solid sales leads that turned into actual sales. Click on the image to download the PDF.

writer, technical writer, copywriter, direct mail

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